Marketing

MarketingPrepare Today For Your Marketing Career Tomorrow

The Bachelor of Arts degree in Business with a focus in Marketing provides students with the skills and knowledge for this fast-growing, lucrative profession.

Through internships, case studies and simulations, you'll apply theory to actual business and marketing situations and develop a host of cutting-edge business skills.

Supported by a strong liberal arts curriculum, you'll gain a solid foundation in communications, critical thinking, problem solving, decision-making and creativity that forms the basis for success in the complex and dynamic world of business.

Requirements for Marketing

Core Business Courses Number of Credits
BUS 1340 Social Entrepreneurship 3
TBA Business Ethics 3
BUS 2230 Principles of Marketing 3
BUS 2140 Personal Finance 3
BUS 2410 Human Resource Management 3
BUS 3131 Business Law 3
BUS 3250 Organizational Behavior 3
ACC 2121 Financial Accounting 4
ACC 2122 Managerial Accounting 4
ECO 2020 Macroeconomics 3
ECO 2030 Microeconomics 3
BUS 4720 Senior Seminar 3
Total Core Business Credits 38

Marketing Courses Number of Credits
BUS 3050 Sales 3
BUS 3210 Advertising 3
CIS 2220 Web Design 3
BUS 4030 Marketing Research 3
BUS 4810 Internship 6
Total Marketing Credits 18

Overall Credits for Business Degree 56