B.A. Degree in Communications & Community Media

Concentration in Public Relations

This concentration provides students with a comprehensive understanding of contemporary communications and public-relations practices as they relate to corporate, business, government, political and nonprofit organizations. Students learn to shape and communicate organizational messages through a variety of media strategies and platforms. They also learn principles of marketing, management, advertising and macroeconomics as they gain a solid understanding of best ethical practices. 

 

Required Courses

Course # Course Title Credits
 

Core Courses

24 cr.
BUS-2020 Principles of Business Management 3 cr.
BUS-2230 Principles of Marketing

3 cr.
ECO-2020 Macroeconomics

3 cr.
BUS-3210 Advertising 3 cr.
BUS-3XXX Business Communications 3 cr.
BUS-3XXX
 Public Relations 3 cr.
BUS-4810 Internship (240 hours) 6 cr.
  Total 48 cr.
 

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